BackgroundĬhristopher Wicks founded the brand English Laundry in 2010. As one of the leading fashion brands in America, across the sea from where the brand originated, it is expected that it will continue to have success. They have also made progress in providing products for women, now featuring several popular female collections. As the brand expanded, it went from selling shirts to selling suits, tailored separates, neckwear, footwear, headwear, outerwear, sweaters, dress and sport shirts, denim, hosiery, cufflinks, watches, eyewear, underwear, accessories, and fragrances (“English laundry Mens apparel and accessories, suits, shirts, pants”). While the products of English Laundry originally had a cult following in the United States with the start of the brand’s launch, the following rapidly grew. As of today, it has 5 fragrance collections currently designed specifically for women. One of the first fragrances it launched in 2010 was Arrogant, made of classic and refined scents. English Laundry has currently 12 fragrance collections for men. Originally, the brand was more orientated towards male customers, producing mainly products for men. Most of their perfumes and colognes are produced in the United States. When formulating the fragrances, the brand’s goal is to create scents that are elegant and rich. The brand’s fragrances are designed in simple but sophisticated bottles reminiscent of Wicks’s inspirations. According to the brand’s Facebook page, “Fresh & Iconic, the English Laundry brand merges British style with a twist of rock and roll” (“About”). The products he designs are inspired by his hometown of Manchester as well as his adoration for elegant fashion and music (“English Laundry Perfume & Cologne”). Wicks, who was born in England, has had a passion for beauty and fashion since he was young. These products are manufactured and distributed by 3B INTERNATIONAL LLC in the United States. The company specializes in creating male and female apparel, footwear, accessories, body lotion, shower gel, aftershave balm, deodorant, and fragrances, all with a distinctly elegant, British style. English Laundry is a brand founded by fashion designer Christopher Wicks in 2010 (English Laundry- 3b International).